Northern Consultancy Co. teams up with  Smart Shelter Foundation and TNR founder, to continue to grow this adventurous bikepacking event with its high-altitude roads and stradas along the France-Italy border.

Newcastle Upon Tyne, UK, 28th July 2021 — Northern Consultancy Co. are excited to announce their involvement in the growth of the Torino-Nice Rally, a premier bikepacking event set in the mountainous border region between France and Italy.  Starting in early September each year, the first Torino-Nice Rally (TNR) took place in 2016.

The Torino-Nice Rally is run in support of the Smart Shelter Foundation. The Smart Shelter Foundation is a non-profit organisation, which contributes to improving the living standards of the poorest in society through constructing safe and affordable housing. As part of their projects, they also transfer their knowledge of building technology to the local people.

The event concept is a traditional bikepacking, touring or randonneur style event, where participants are expected to ride in a self-supported style. ​The TNR starts in the beautiful and historic centre of Turin before riders head out on a 600-700km adventure (depending on the route options chosen) and ending in the Mediterranean town of Nice on the French Riviera. The event is famed for its use of challenging lesser-known high-altitude terrain that has to be conquered.

The route includes around 485km of paved roads, with a high point of 2750m, gained while climbing over two cols used in pro-cycling Grand Tours, as well as 240km of rocky, gravel-based military stradas along the border — often hitting an altitude of 2000m or more. Riders will gain around 15,000 to 20,000m of elevation along the way, taking in highlights such as ‘Little Peru’ – a high-altitude section of military road nicknamed after its prominent, rocky peak backdrop, and Briançon, the highest city in France.

The event is not a race – the challenge being to simply finish, while choosing your own pace along this adventurous route and enjoying great riding with like-minded friends, new and old.

Northern CC have teamed up with the TNR’s founder, James Olsen, to help grow the event and to continue its remarkable fundraising efforts for the Smart Shelter Foundation.

“I am excited to work on such an inspirational project.  The experience of the adventure riders undertake lasts a lifetime while the funds they raise for Smart Shelter will be life changing for many.  We hope to bring our existing skillset in managing global events to aid TNR growth and its contribution to the charity” said Paul Errington, founder of Northern CC.

“We are excited to have Northern CC on board for 2022,” remarked TNR founder James Olsen. “Their expertise in running world class gravel events will ensure the Torino Nice Rally is a positive experience for everyone.”

There are set to be several brand sponsorship and collaboration opportunities, for further information contact James Deane at Northern CC –

A new website and branding is set to launch in 2022. For now, visitors can learn more about the Torino-Nice Rally at:

Riding the Torino Nice Rally

Photos: Header image credit Ben Mills, Alpine view credit Polito,