The Shimano Gravel Alliance is a brand ambassador programme designed to generate content and exposure for Shimano’s gravel focussed product lines. Northern Consultancy have managed the ongoing project, now into its third year, establishing the rider roster and managing ongoing content generation and event attendance for the ambassadors. To find out more about the Shimano […]
As part of our long-term agreement with Shimano Europe, Northern Consultancy manage the Gravel Union website and social media channels. Northern successfully negotiated with komoot a 3 year contract for the mobile navigation app as Gravel Union’s official route planning partner. Gravel Union, one of Europe’s premier gravel and adventure cycling websites, are proud to […]
It’s mid-Summer so your extra-curricular calendar to lure in customers is undoubtedly in full flow, but are customers engaging as you may hope? Paul Errington argues that ditching your demo day in favour of organising a brand experience could be the best thing your business has ever done… Isn’t a demo day an experience? Well, yes, […]
28th August, 2020 James Deane, founder of gravel and adventure cycling website ADVNTR.cc, has joined Northern Consultancy Co as the firm’s newest Event Project Manager. Northern Consultancy Co has several years of experience providing consultancy and project management services to major brands across a variety of business sectors, but specialises in work for the cycling […]
Gravel cycling… the practice of riding a certain bike on a certain surface or so much more versatile than that? We think so… Gravel ridcycling globally was an adoption of the style of riding started in the Midwest states of the US. Large networks of gravel roads formed the basis of a rider’s cycling diet […]
Helping build a brand’s credibility with the use of brand representatives is not new to the cycle industry, but it can be a difficult path to tread. Paul Errington provides his take on the phenomenon and points out some of the pitfalls… Authenticity and Credibility are two desirable attributes sought by brands. A brand fresh to […]
1st October, 2018 Paul Errington, co-founder of Focal Events and the Dirty Reiver gravel event, has announced he is to leave his current position with the company to focus on his own business, Northern Consultancy. Northern has several years of experience providing consultancy and project management services to major brands across a variety of business […]
There’s been a notable trend in the past five years to declutter shop floors and create social spaces in store. With the coffee bean boom slipping away, what’s the next big thing for the bike shop’s hangout? Paul Errington, founder of Northern Consultancy Co gives his take on driving footfall and latterly sales, via events. […]
