As part of our long-term agreement with Shimano Europe, Northern Consultancy manage the Gravel Union website and social media channels. Northern successfully negotiated with komoot a 3 year contract for the mobile navigation app as Gravel Union’s official route planning partner.

Gravel Union, one of Europe’s premier gravel and adventure cycling websites, are proud to announce they have signed a partnership agreement with komoot. After signing this agreement, the route planning and navigation app (and related website) will be Gravel Union’s route planning partner for the next three years.

Olly Townsend, Gravel Union’s editor said “When we first started chatting with komoot about forming a partnership with them, we soon realised that the having a more clearly marked route to follow worked in a business context as well as in a getting-the-most-out-of-your-gravel-bike context. Having komoot along for the ride will help Gravel Union to grow and develop in the future and will allow us to invest more in the business and to grow everything that our readers love about the site and our social media channels.”

The new partnership means Gravel Union readers will enjoy a wide range of benefits:

  • Gravel Union will produce a monthly “Travel Gravel” editorial piece. Each one will have a link to the route via the Gravel Union komoot account, so readers will be able to follow the route yourself.
  • Gravel Union are going to be offering a free komoot workshop twice a year to Gravel Union readers
  • komoot will be invited as guests on one of the future Gravel Union Talks livestreams
  • All the members of Gravel Union’s freshly launched Gravel Cooperative club, will receive a komoot World Pack voucher code as part of the package.

For further information, contact Olly Townsend, Gravel Union Editor via:


m: +44 7773 427166