The Shimano Gravel Alliance is a brand ambassador programme designed to generate content and exposure for Shimano’s gravel focussed product lines.

Northern Consultancy have managed the ongoing project, now into its third year, establishing the rider roster and managing ongoing content generation and event attendance for the ambassadors.

To find out more about the Shimano Gravel Alliance and the 2021 team riders, just follow click this link to visit the Shimano website.

Come rain or shine, or global pandemic, an ambassador programme is a great tool to get your brand message out. Northern Consultancy can help you launch a successful ambassador programme designed to publicise your brand or product in an authentic style, whilst also educating a key global audience on the merits of your product and story.

Get in touch to learn how we can create and manage an ambassador programme for your brand.

At Northern Consultancy we have many years’ experience working with a variety of relevant brands in both consultancy and project management capacities.

Northern Consultancy was formed to focus specifically on the PR and marketing challenges within new and developing sectors of the cycling industry. It has been built on the experience and credibility of our founder, Paul Errington, who has competed in many of the world’s most challenging cycling events.