The Shimano Gravel Alliance is a brand ambassador programme designed to generate content and exposure for Shimano’s gravel focussed product lines.
Northern Consultancy manage the ongoing project, now in its second year. We established the rider roster and manage content generation and event attendance for the ambassadors.
Grinduro is a drop-bar gravel-focused global event series that provides riders with the perfect ‘party to race’ ratio. We are the global event coordinators for the series. Within our role we manage the franchise of new locations, sponsorship and ultimately execution.
In 2020 the event series expands from 4 to 6 events with additional locations planned for 2021.
The Gravel Union is a website supporting Gravel Events in Europe and beyond. The site showcases gravel-based events whilst also providing visitors with news about rides, riders and products relevant to the gravel community.
Northern Consultancy are retained to facilitate new event listings, event partnerships, brand activations and to oversee the generation of news and related content for the website.
Komoot is a planning and navigational app. It allows its users to seamlessly sync their planned and ridden routes to a number of devices. The platform offers users a suite of information to allow better planning. The addition of highlights to each route produces engaging and inspirational uploads.
Our role was to be part of the expansion of the Komoot user base in to the UK. An influencer programme was devised and members of the outdoors community were recruited. A 10 month programme allowed notable expansion of the user base in the UK coupled with PR benefits.
Pannier.cc is the home of beautiful adventurous travels by bicycle. A business comprising of content generation, online retail and travel.
Northern Consultancy worked with Pannier to review the existing business and to aid in building a robust plan for their future growth.
Apidura are market leaders in the production of rackless bikepacking luggage. Their USP is their attention to detail and utilisation of high end materials to produce lightweight and durable packs.
Northern Consultancy were engaged from 2015 until 2017 to oversee their Eurobike physical presence. This role was diverse, ranging from establishing stand position to booth construction onto collaborative brand relationships.
Brooks England have been manufacturing the highest quality leather saddles since 1866.
In more recent years their product lines have diversified into accessories and synthetic saddles, both complementing their historic roots.
Northern Consultancy facilitated a booth at the Dirty Kanza in 2015 and provided staff in subsequent years.
Using local connections and influence we were able to secure prime positioning and strong rider engagement.
Moustache Bikes are a specialist manufacturer focussed entirely on eBikes. They believe that eBikes are an incredible opportuntity for the devlopment of cycling.
A series of promotional videos were commissioned to establish market identity within the UK. Utilising our preferred contractors and working closely with the client this content was created with a number of end uses in mind.
The 3T XPDTN3 project aimed to showcase the ground breaking Exploro. A frameset designed, engineered and manufactured to perform on all surfaces, the project set out to produce engaging content to showcase this ability.
Northern Consultancy were engaged to conduct expeditions (and produce content) working closely with 3T to establish new brand connections and offer any content generated further reach enhanced project credibility.