Brooks England have been manufacturing the highest quality leather saddles since 1866.
In more recent years their product lines have diversified into accessories and synthetic saddles, both complementing their historic roots.
Northern Consultancy facilitated a booth at the Dirty Kanza in 2015 and provided staff in subsequent years.
Using local connections and influence we were able to secure prime positioning and strong rider engagement.
Komoot is a planning and navigational app. It allows its users to seamlessly sync their planned and ridden routes to a number of devices. The platform offers users a suite of information to allow better planning. The addition of highlights to each route produces engaging and inspirational uploads. Our role was to be part of the expansion of the Komoot user base in to the UK. An influencer programme was devised and members of the outdoors community were recruited. A 10 month programme allowed notable expansion of the user base in the UK coupled with PR benefits.
Following on from this Northern will now oversee Komoot’s global event sponsorship programme. We will ensure any investment opportunities are realised and that the brand is well positioned at all times.
The 3T XPDTN3 project aims to showcase the ground breaking Exploro. A frameset designed, engineered and manufactured to perform on all surfaces, the project set out to produce engaging content to showcase this ability.
Northern Consultancy were engaged to conduct expeditions (and produce content) working closely with 3T to establish new brand connections and offer any content generated further reach enhanced project credibility.
Pannier.cc is the home of beautiful adventurous travels by bicycle. A business comprising of content generation, online retail and travel.
Northern Consultancy worked with Pannier to review the existing business and to aid in building a robust plan for their future growth.
Grinduro, the drop bar focused global event series that provides riders with the perfect ‘party to race’ ratio. We are the global events coordinators for the series. Within our role we manage the franchise of new locations, sponsorship and ultimately execution.
In 2019 the event series expands from 2 to 4 events with additional locations planned for 2020.
Apidura are market leaders in the production of rackless bikepacking luggage. Their USP is their attention to detail and utilisation of high end materials to produce lightweight and durable packs.
Northern Consultancy were engaged from 2015 until 2017 to oversee their Eurobike physical presence. This role was diverse, ranging from establishing stand position to booth construction onto collaborative brand relationships.
Moustache Bikes are a specialist manufacturer focussed entirely on eBikes. They believe that eBikes are an incredible opportuntity for the devlopment of cycling.
A series of promotional videos were commissioned to establish market identity within the UK. Utilising our preferred contractors and working closely with the client this content was created with a number of end uses in mind.
The Shimano Gravel Alliance is an ambassador programme designed to generate content and exposure for the forthcoming gravel focussed product lines.
Northern Consultancy will manage the project from establishing the rider roster, ensuring all riders were on brand to overseeing content generation.
The Gravel Union is a website supporting Gravel Events in Europe (and beyond). The site showcases events whilst providing visitors with news about rides, riders and products relevant to the gravel community.
Northern Consultancy are retained to facilitate new event listings, event partnerships, brand activations and to oversee the generation of news for the website