It’s mid-Summer so your extra-curricular calendar to lure in customers is undoubtedly in full flow, but are customers engaging as you may hope? Paul Errington argues that ditching your demo day in favour of organising a brand experience could be the best thing your business has ever done… Isn’t a demo day an experience? Well, yes, […]
Gravel cycling… the practice of riding a certain bike on a certain surface or so much more versatile than that? We think so… Gravel ridcycling globally was an adoption of the style of riding started in the Midwest states of the US. Large networks of gravel roads formed the basis of a rider’s cycling diet […]
Helping build a brand’s credibility with the use of brand representatives is not new to the cycle industry, but it can be a difficult path to tread. Paul Errington provides his take on the phenomenon and points out some of the pitfalls… Authenticity and Credibility are two desirable attributes sought by brands. A brand fresh to […]
There’s been a notable trend in the past five years to declutter shop floors and create social spaces in store. With the coffee bean boom slipping away, what’s the next big thing for the bike shop’s hangout? Paul Errington, founder of Northern Consultancy Co gives his take on driving footfall and latterly sales, via events. […]
