Northern Consultancy Co.


We provide you with the means and the network to generate both inspirational and aspirational content.

Northern Consultancy Co. generate impactful brand exposure through positive consumer experiences. Our aim is to make seamless the transition from your online digital image to real world engagements that create lasting brand loyalties.

Formed in 2015, we focus specifically on the PR and Marketing challenges within new and developing sectors of the cycling industry. We create unique and engaging activations and maximise return on our client investment.

Riding through the desert

Northern Consultancy Co. was set up in 2015 after founder, Paul Errington, gained extensive race experience at various gravel cycling events in the USA. Northern Consultancy Co. subsequently organised Europe’s first mass participation gravel cycling event, the Dirty Reiver and were later appointed as event consultants to set up and oversee the only global gravel cycling series currently running – Grinduro.

Our offices are located in Newcastle Upon Tyne, in the North East of England. But our services and our experience are truly multinational.

We have provided event consultancy services to numerous cycling brands interested in entering the burgeoning gravel cycling event market including Shimano, Canyon Bikes, Haute Route and 3T bikes.

Our primary focus is to advise brands and businesses within the cycling and outdoor adventure industry on how to utilise effective event and experience-based activations to fulfil their specific marketing and PR needs.

Get in touch for all your marketing and PR, activating events or experiences.