Northern continue Gravel Alliance management into 2021

The Shimano Gravel Alliance is a brand ambassador programme designed to generate content and exposure for Shimano’s gravel focussed product lines. Northern Consultancy have managed the ongoing project, now into its third year, establishing the rider roster and managing ongoing content generation and event attendance for the ambassadors. To find out more about the Shimano […]

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komoot join Gravel Union as route planning partner

As part of our long-term agreement with Shimano Europe, Northern Consultancy manage the Gravel Union website and social media channels. Northern successfully negotiated with komoot a 3 year contract for the mobile navigation app as Gravel Union’s official route planning partner. Gravel Union, one of Europe’s premier gravel and adventure cycling websites, are proud to […]

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